MasterClass Daniel Pink

Motion + graphics

Motion + graphics

Company

MasterClass

Type

Motion and graphic design

Art direction and visual systems design for Daniel Pink's MasterClass on Sales and Persuasion including in-class graphics, chapter visuals, intro cards, subchapter cards, and animated elements.

Art direction and visual systems design for Daniel Pink's MasterClass on Sales and Persuasion including in-class graphics, chapter visuals, intro cards, subchapter cards, and animated elements.

© MasterClass Daniel Pink

About

The full graphic system spanned in-class graphics, chapter visuals, intro and subchapter cards, and animated elements. Söhne was selected as the primary typeface for its utilitarian clarity and structural consistency — its uniform rhythm and proportion meant letterforms held together cleanly even as type animated on screen, channeling the same analog precision found in Unimark's iconic NYC subway wayfinding system.

Role

Art director
Design

rumi + ryder

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