rumi + ryder

Identity design

Identity design

Company

Stitch Fix

Type

Visual Identity

Concepted and designed rumi + ryder, Stitch Fix's first exclusive children's clothing brand from logo to packaging

Concepted and designed rumi + ryder, Stitch Fix's first exclusive children's clothing brand from logo to packaging

© rumi + ryder

About

Developed the complete visual identity from scratch, including logo system, custom pattern, color palette, hang tags, labels, and packaging. The brand launched and remains in use today.


Role

Brand identity
Packaging design
Pattern design

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MasterClass Daniel Pink

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